This Privacy Notice ("Privacy Notice") explains how we use and protect Personal Information (defined below) of the users or subscribers of our LookTv Service in India.

This privacy notice describes the usage of information provided or collected through Sites and applications, where this privacy notice is posted ("Platform") and affiliate or third-party sites / platforms through which the Platform and/or any of its features and/or services available on the Platform may be provided. We follow this privacy notice in accordance with applicable law in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain features or services. Those notices are to be read in combination with this Privacy Notice. Please also keep in observance that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your Personal Information.

We encourage you to read the applicable Terms of Use to understand the terms related to the use of the Platform and LookTv Service in general.

Where we refer to 'Personal Information' we mean any information related to a particular individual who we identify (whether directly or indirectly) a particular individual or natural person. This includes direct identifiers such as your name, postal address, email address, and mobile number, and also includes all other information which is linked to that information such as your location. Where we refer to "ID" we mean a list of numbers and/or letters (also known as a numeric or alphanumeric string) which we or our service providers may generate and which is used as a means to give you a unique customer or user identifier - it cannot directly identify personally but it may be able to do so where your Personal Information is associated with it.

We and certain third parties on our behalf may collect information about you and your use of our Platform, your interactions with us or our advertising or any direct marketing we send you, as well as information regarding your computer or other streaming device used to access our service. The information may be collected using tracking technologies such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and Web beacons and may include:

Your activity on the LookTv Platform such as pages/titles viewed, load times, watch times, content selection and watch history, transactions initiated and/or completed, search queries and platform features used. This information may include the platform or website that you just visited (whether this platform is on LookTv Services or not), which platform or website you next visit.

Device tokens for push notification (if you have enabled push notifications)

Your interactions with our emails, communications, messages, advertisements on third party platforms and other channels

Your interactions with our customer support such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;

Information about your general location, including location based on your mobile phone SIM card and/or IP address and, with your permission your precise location based on GPS data. In the event IP detection fails, we will collect the last cached location as your current location;

Device and software information such as device id, device model, platform, type of operating system, installed version, time zone setting, mobile carrier, screen resolution etc. and other unique identifiers. With your permission we may also collect information pertaining to the applications frequently used by you on your device;

Advertisement identifiers such as IDFA, GAID etc and data related to your interaction with the advertisement that are served on the LookTv  Platform;

We capture information related to the performance of the mobile application and the Platform, such as crash logs, build analytics and other performance statistics generated when you use the Platform;

With your permission, we may collect information pertaining to content that you are exposed to on television using your microphone. For this purpose, we have integrated a software development kit in our LookTv  Service that is designed to measure and analyze television channel viewership of LookTv  Users ("TV SDK"). The TV SDK, is initiated only after we obtain your permission and uses the microphone on your device to capture audio samples (including ambient sounds), to create encrypted fingerprint file of such audio sample in real-time. The fingerprint files are matched against a database of known fingerprints of television channels and television content to identify and understand content that you have been exposed to on the television. The fingerprint files cannot be reverse-engineered into audio samples and are stored on your devices for a period not more than 48 hours. No actual audio samples or voice recordings including conversations that you may have, are saved on your device or transferred to the LookTv  Service on any third party, at any point of time.